Using limited design principles and provided constraints, I otherwise had the freedom to explore an identity that could help elevate the reputation of a small marketing consulting agency.

The brief was simple: create a brand identity which would be appealing to both internal and external clients while elevating the brand reputation. After thirteen design iterations, this unified concept identity was produced. The fresh, modern design emphasizes an established corporate brand, while the bold choice of color and shape allude to edginess and excitement.