Political Action Campaign
Utilizing a library of historic political iconography, End the Error aimed to bring attention to alarming changes happening in the United States.
Gill Sans Bold Extra Condensed was chosen to reference Silence = Death, the work by William Olander and the Gran Fury collective. Created by Gran Fury in response to the lack of both awareness and government action regarding the AIDS pandemic, the work emphasizes the consequences of silence – poignant when paralleled with the COVID-19 pandemic and the effects inaction could have.
It was important to build a flexible, scalable campaign that could be distributed and shared across as many channels as possible.
This campaign was an excellent project to lead from vision to end. Not only was I able to follow my passion in civic engagement – while producing thought-provoking art – the project was a huge success. End the Error exceeded all targets across multiple channels, both print and digital.
You can view an archive of the website here: End the Error, archived.