Brand Identity
Our goal for project was to develop the brand architecture and vision, introduce the new brand to the industry, and build a reputation of a brand who keeps its promises. After the client choose an elegant abstract mark for their new logo, we began building out an entire design system that followed the brand vision set out at the beginning of the project.
The culmination of this project is the new, modern brand of a marketing and business development consulting firm. This brand embraces innovative, progressive approaches driven by reliable data and looks to an exciting new future.